ÁNGEL RODRÍGUEZ SERRA
SALES LEADER | DRIVING GROWTH WITH DATA & AI
“I scale commercial organizations combining execution, data and artificial intelligence”
I build growth engines combining commercial leadership, SaaS & AI transformation and partner ecosystem development to generate sustainable impact and competitive advantage.
Áreas clave
COMMERCIAL GROWTH
Results that make a difference
- +40% Revenue growth in Western Europe expansion
- +15% Growth in SaaS & Cloud transformation
- +10% Growth in mature markets (up to $32M)
Business scaling
$6M → $32M
TRANSFORMATION & AI
From transactional to predictable growth
- Full transition to SaaS model (ARR / MRR)
- Cloud revenue: $1.5M → $4M
- 60% of global cloud business
- 95% Renewal rate
- Key KPI implementation: pipeline, conversion, renewal, churn, CAC, LTV
- Processes and forecasting for visibility, predictability and performance
TEAM LEADERSHIP
People. Culture. Execution.
- Managing complex commercial organizations across Europe
- Post-acquisition organization integration (+50 people)
- Full alignment of Sales, Marketing & Customer Success
- Building high-performance teams and accountability culture
“Teams focused on customers, data and results”
PARTNERSHIPS & ECOSYSTEM
Alliances that accelerate growth
- $12M global strategic agreement (Nuance)
- Alliance development in EMEA, US, LATAM and APAC
- Expansion via OEMs, distributors and SI/VARs
- Using global QBRs as an execution and growth engine
BUSINESS IMPACT
Direct impact on P&L and profitability
MY LEADERSHIP STYLE
Execution, data and aligned teams
- Relentless execution in demanding and competitive environments
- Data-driven decisions based on pipeline and business metrics
- Leading teams toward common goals with focus on engagement
- High-performance cultures with strong engagement
- Turning strategy into tangible growth
“Execution, data and teams aligned to grow in a predictable way.”
CAREER HIGHLIGHTS
YSoftVP Sales & Services, Europe & Business Owner
- Led commercial strategy and SaaS model transformation in Europe.
- Revenue up to $32M.
- Cloud: $1.5M → $4M (60%).
- 95% Renewal rate.
- Post-acquisition organization integration (+50 people).
YSoftBusiness Development Director, Europe
- Defined and executed the growth strategy in Europe.
- 15% growth.
- Business up to $9M.
- Built BD and Customer Success team.
- Foundation of the transformation to recurring revenue.
YSoftArea Sales Manager Western Europe
- Expansion through OEMs, distributors and SI/VARs.
- Opening of new territories and partners.
- +40% revenue growth.
- Business up to $6M.
- 98% renewal rate.
NuanceWorldwide Alliance Manager
- Sole global owner of a strategic alliance.
- Long-term agreement worth $12M.
- 6% of Nuance global revenue.
- Global expansion: EMEA, US, LATAM and APAC.
SamsungDirector, Sales & Marketing Printing Business Solutions
- Led the Sales & Marketing organization in Europe.
- Business managed: €35M.
- Double-digit growth and channel strengthening.
HPSales and Distribution Manager
PolycomServices Business Development DirectorEXPERTISE
- Sales Leadership & P&L
- SaaS & Recurring Revenue
- Go-to-Market & Pipeline
- Channel, Partners & Alliances
- Customer Success & Retention
- Data, KPIs & Forecasting
SECTORS
- Imaging & Printing Solutions
- Enterprise Software
- Document Management
- AI & Cloud Solutions
- Manufacturing
WHAT SETS ME APART
- Strategic vision and relentless execution
- Business owner mindset
- Focus on customer, value and results
- Ability to build scalable teams
- Energy, curiosity and continuous learning
OPEN TO
New challenges as Head of Sales, Commercial Leader, VP Sales, Country Manager or General Manager in organizations that want to grow in a sustainable and innovative way.